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About Me

From worst to best

I like to think of myself as a conduit — a bridge of sorts — with a perspective gained from experiences in opposing points of view.

The first half of my adult life was in managerial finance, from business valuation to financial planning & analysis. The second half has been as a business owner, with stakes in a number of industries. I went from high-school mediocrity with shyness issues to representing my university in tournaments; from top-performing employee to being laid-off from the workforce.

It has been a long ride, but the fun’s just getting started. Know more about my story at: What is your WHY?

Dan Dima-ala

• 82 (41) doors owned or managed by the end of 2022 (2021)
• Real Estate, Tourism, F&B, Agriculture, Construction
• Top 3, Real Estate Appraiser’s Exam 2014
• Top 10, Real Estate Broker’s Exam 2014
• Investment Banker in Tech M&A
• Former managerial corporate finance practitioner (business valuation; financial planning & analysis)
• Accounting & Finance Mentor at the Philippine Center for Entrepreneurship (GoNegosyo)
• Passed the Chartered Financial Analyst (CFA) Level 2 Exam
• Top 10, The Outstanding Coeds-The Outstanding Young Men 2007, Lasallian Excellence Awards

Follow me on Instagram for daily tips, updates, and motivation.

True Financial Freedom

My definition

I don’t believe there are levels to financial freedom.

Living a debt-free life but on a restricted budget is an illusion of freedom. Being tied to a job until you’re 60 isn’t being free.

My mission

• You can trust me to tell the truth! All opinions are genuine, not swayed by fear of missing out on commissions.

• Content is accessible to everyone, with complex topics explained in simple ways. (Please let me know if it doesn’t).

• Writing from a family-first point-of-view, knowing what all this is for. Knowing what’s important to you.

My vision

freedom locker PH breeds a mindset shift that is:

• Revolutionary? Yes
• Controversial? Maybe
• Life-changing? Absolutely!

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